Education

Marketing Strategy | Digital Business | Marketing Research | Consumer Behaviour

Dual Diploma with Academic High Honours, First in Class, IB 42/45, IB Business and Management, IB Mathematics

Work Experience

• Analysed acquisition, engagement and monetisation insights for company’s website using Google Analytics 4

• Led Domestos Brand Innovation Project, coordinating weekly multi-departmental team of 15 members in R&D, Supply Chain, Packaging and Quality for Innovation Road Development
• Identified product innovation ideas for the complete Domestos Brand portfolio with 30+ senior stakeholders
• Developed concept boards to revamp communication strategy of Domestos’ largest product category, achieving Top2 ranking in focus group discussions at leading country
• Analysed international market channels and competitors for new product category using Nielsen IQ
• Liaised with design agencies, leading artwork and key visual creation of three products

• Arranged interviews for 7 Oscar-qualifying film directors and Emmy nominee actor Jeremy Swift with news channels such as Fox and BBC
• Wrote press releases and pitched national and international media to generate interest for 10 short films
• Wrote detailed reviews for 5 award-winning films published in online magazines
• Managed screening invitations of 4 Oscar-qualifying films

• Visited 10 different retail clients each day and directly participated in the distribution of 13 distinct brands
• Streamlined sales negotiations and determined clients' product requirements

• Worked directly with the L’Oréal and the Chicco brand products managers
• Facilitated daily online management of all stages of distribution using in-house tracking software

Extracurricular Activity

• Won first place with 1373 participants and 41 final teams across the United Kingdom
• Developed innovative solution on Hellman’s Business Challenge of increasing impact in reducing food waste

• Arranged a paid concert and raised funds from sponsoring companies

• Took stage as the lead dancer in 15 performances coordinating 30+ dancers to large audiences (> 1000)
• Trained in leading international ballet schools in 7 countries across Europe
• Founded a 7 member music band, performing in events such as TEDx, Science Fest and Social Services

Skills & Interests

Languages: Turkish (native), English (fluent), German (intermediate)

Software Skills: Microsoft Office (Word, Excel, PowerPoint), Tableau, Nielsen IQ, Microsoft Teams, Cision

Certificates: Google Analytics 4, Fundamentals of Digital Marketing, Bright Network Internship Experience UK