Education

Grade: First

Marketing Strategy | Marketing Research | Consumer Behaviour | Managing People in a Complex World

Work Experience

• Repositioned customer messaging to win 5-year servicing agreement worth €56 million, based on operating conditions and significant safety risks of a petroleum conglomerate customer in Brazil
• Led innovative project, commercialising enhanced performance recovery during overhaul of aero-derived gas generators, coordinating cross-functional team of 10 across engineering, supply chain, commercialisation, cost management, strategy and sales development

• Created value proposition and messaging pack including storyline and differentiation, enabling regional teams’ competitive negotiations focused on Original-Equipment-Manufacturer capabilities
• Analysed UK market and customer data, proposing market share growth opportunity and performance gaps of £30M, and prioritised large-size key accounts worth £20M
• Automated quotation tracking for Technical Services, enabling monthly and annual performance evaluation
• Identified root causes of £10M lost accounts and presented commercial and process improvement actions to senior management
• Supported standardization of long-term parts framework agreements with Customer Demand Team, by defining clear guidelines and acceptable ranges for negotiating contract criteria
• Visited key customers in Norway, Netherlands and UK, as part of UK & Scandinavian Countries’ Sales Team furthering relations and discussing latest technology offerings
• Led identification of financial reporting and data entry discrepancies between two major platforms, SAP and Salesforce used by Finance and Sales & Support teams
• Led launch of global centralised digital workspace, improving accessibility and reducing information search time

• Led creation of customer-facing proposition document, consolidating technical and performance data into a compelling value proposition and defined scope
• Developed standardized business case framework and trained three global gas turbine business units to evaluate the impact of various variables on business case outcomes and assess the financial viability of projects
• Determined pricing for a product, using market comparisons and minimum gross margin threshold of 35%
• Designed a Power BI dashboard to track sales pipeline, targets and KPIs, covering opportunities worth €130M and improving visibility of commercial performance for senior management
• Led creation of single pricing reference document for installation and commissioning services, aligning Modifications & Upgrades and Controls teams

• Led Domestos Brand Innovation Project as Project Manager, coordinating weekly multi-departmental team of 15 members in R&D, Supply Chain, Packaging and Quality for Innovation Road Development
• Identified product innovation ideas for the complete Domestos Brand portfolio with 30 senior stakeholders
• Developed concept boards to revamp communication strategy of Domestos’ largest product category, achieving Top2 ranking in focus group discussions at leading country
• Analysed international market channels and competitors for new product category using Nielsen IQ
• Liaised with external design agencies, leading artwork and key visual creation of three products

• Arranged interviews for 7 Oscar-qualifying film directors and Emmy nominee actor Jeremy Swift with news channels such as Fox and BBC
• Wrote press releases and pitched national and international media to generate interest for 10 short films
• Analysed database Cision (Gorkana) to assemble 20+ media lists
• Wrote detailed reviews for 5 award-winning films published in online magazines
• Managed screening invitations of 4 Oscar-qualifying films

• Visited 10 different retail clients each day and directly participated in the distribution of 13 distinct brands
• Streamlined sales negotiations and determined clients' product requirements

• Worked directly with the L’Oréal and the Chicco brand products managers
• Facilitated daily online management of all stages of distribution using in-house tracking software

• Trained in accounts reporting and recording financial transactions in accounting software
• Observed inventory management, warehouse operation, product flow, and fleet management

Awards & Activities

• Launched company-wide social media engagement project, coordinating content across 7 sites

• Won first place with 1373 participants and 41 final teams across the United Kingdom
• Developed innovative solution on Hellman’s Business Challenge of increasing impact in reducing food waste

• Took stage as the lead dancer in 15 performances coordinating 30+ dancers to large audiences (> 1000)
• Trained in leading international ballet schools in 7 countries across Europe
• Founded a 7 member music band, performing in events such as TEDx, Science Fest and Social Services

Skills & Interests

Languages: English (Bilingual), Turkish (Native), German (Intermediate)

Software Skills: Microsoft Office (Word, Excel, PowerPoint), Tableau, Nielsen IQ, Power BI, Salesforce, Cision

Certificates: Lean Six Sigma Yellow Belt, Google Analytics 4, Fundamentals of Digital Marketing, Bright Network Internship Experience UK, Leading without Authority